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Beauty Industry, Event News

Get Ready for Makeup In Sao Paulo Event

Fourth MakeUp In global cosmetics show will run December 3-4, 2014.

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By: Jamie Matusow

Editor-in-Chief

It started in Paris just five years ago, then quickly spread to New York and Seoul. Now, the MakeUp In event heads to Sao Paulo, Brazil, on December 3-4, 2014, for its first edition of MakeUp in Sao Paulo at the Renaissance Hotel.

Brazil has been cited as a hotbed for sales of cosmetics and fragrance—worth more than $2.7 billion. And the entire South American continent is not far behind in a strong tie to the market—particularly in countries like Colombia, Peru, Venezuela and Argentina. Thus, in the last few years, a number of industry manufacturers have set up either a marketing subsidiary, or a full production operation there.

More info: www.makeup-in-saopaulo.com

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